It became known that BMW concern had received from the European registry of the trademark confirmation of the right to use the brand Triumph. The oldest British manufacturer, the company was founded in 1885 first produced motorcycles, and in 1923 appeared the first car Triumph. Then followed a number of very successful models, and such cars as Triumph TR2 (1953), TR3 (1957) and Spitfire (1964), have become cult, not only in England but throughout Europe. Triumph has never tried to break into the “high society” but produced affordable, mass cars. And the range of manufactured models was quite wide, sedans, coupes and roadsters. The roadsters made famous the mark Triumph, and for many years have been a kind of “calling card”. They are among the best in the British car industry in the period of thirtieth – seventieth of last century. But by the early eighties of the last century the English car industry fell into chronic stagnation, which determined the fate of Triumph. The latest model of the company became the sedan Triumph Acclaim, which was issued only three years, from 1981 to 1984, after which the company went bankrupt, and all rights of the Triumph brand in 1994, went to BMW Corporation.
It is unknown what prospects expect to the reviving brand Triumph, but it is clear that the Bavarian concern is unlikely to revive it without any prospect. It is possible that the company plans to bring to the market relatively inexpensive roadsters, and it would be quite logical to give them the glorious name of Triumph, as many Europeans had not yet been completely forgotten it. BMW has managed to give a second life to the British brands as Rolls – Royce and Mini.